01/16

Investor Pitch Deck 2026

Bengal
to the World

A curated global commerce brand for independent Indian artists & artisans.

Handmade in India. Curated for the world.

Real people. Real crafts. Fair livelihoods.

02 The Big Idea

We become the bridge between talented makers and global customers.

FromMakers · India Curation Storytelling Digital marketing International selling ToCustomers · The World

i.India has extraordinary independent artists and artisans with limited access to global customers.

ii.International buyers increasingly value uniqueness, craftsmanship, authenticity and meaningful gifts.

iii.Our platform combines product curation + storytelling + digital marketing + international selling.

The product is the craft. The brand sells the story.

03 The Problem We Solve

Beautiful crafts, fragmented reach.

For artisans

Limited branding, photography, digital reach and access to overseas customers.

For customers

Hard to discover authentic makers and trust unknown international sellers.

For the market

Beautiful crafts are fragmented across individual sellers without one strong global-facing brand.

04 What We Will Sell

A focused collection, not a random marketplace.

  1. 01Kantha & Bengal textile home décor
  2. 02Original art, affordable art & folk-art products
  3. 03Jute bags, pouches & sustainable accessories
  4. 04Curated artisan gift boxes
  5. 05Small, premium, lightweight home & lifestyle products
Product filter Lightweight+Unique+Premium+Giftable+Story-led

05 Our First Hero Collections

Four collections, each with a story.

Start smallTest demandScale winning products

Kantha Home

Cushion covers, runners, wall textiles

Artist Editions

Original small artworks, prints, bookmarks

Jute & Natural

Totes, pouches, organisers

Bengal Story Box

Curated gifts with maker cards

06 Business Model

Low inventory risk at launch.

A

At launch

Made-to-order

Artists retain or produce inventory until an order is confirmed.

B

Later

Selective inventory

Best-selling products can later be stocked centrally for faster fulfilment.

C

Future

Curated gifting / B2B

Future expansion: corporate gifting, boutique partnerships and wholesale.

07 Why the UK First?

India → UK → Global

A focused market-entry strategy is more efficient than trying to sell everywhere.

  • English-language digital marketing simplifies the first international launch.
  • Strong potential audience for gifting, home décor, sustainable products and Indian cultural stories.
  • Indian and South Asian diaspora can provide early discovery and initial traction.
  • Once the model works, expand to other markets instead of spreading resources too early.

Start with one market. Learn fast. Then expand.

Curation • Branding • MarketingInternational fulfilment

08 How UK Customers Will Find Us

Customer acquisition is the core of the business.

Instagram & Reels

Maker stories • making process • product styling

Pinterest

Visual discovery for décor, gifts and inspiration

Micro-creators

Product seeding • affiliate links • authentic reviews

Diaspora communities

Early awareness through cultural relevance

Paid ads

Small tests → measure → scale winning creatives

Email & referral

Repeat customers and lower acquisition cost over time

09 The Marketing Funnel

DiscoveryInstagram • Pinterest • Creators
TrustMaker stories • Reviews • Video
ShopWebsite • Clear pricing • Secure payment
RepeatEmail • Referral • New collections

We don’t need millions of followers. We need the right customers to discover, trust and buy.

10 Content Strategy

The maker is the difference.

  1. “Meet the Maker” mini-films and portraits
  2. Before/after: raw material → finished product
  3. Short videos of embroidery, painting and handwork
  4. Styling content: how products look in modern homes
  5. Founder-led storytelling: why the brand exists
  6. Customer unboxing and review content

Authentic content creates trust before the first purchase.

11 90-Day Launch Plan

Ninety days to prove demand.

Day00

Days 1–30

  • Brand identity
  • 10–20 makers
  • 30–50 products
  • Samples
  • Product data

Days 31–60

  • Website launch
  • Content launch
  • Creator outreach
  • Organic discovery

Days 61–90

  • Small paid tests
  • First reviews
  • Identify winning products
  • Improve conversion

Goal of 90 days: prove demand. Not build a huge company too early.

12 Lean Team Structure

Small team, strong hands.

Designed for a founder who is starting alongside a full-time job.

01

Founder

Brand • Curation • Strategy • Key partnerships

02

Part-time operations

Orders • maker coordination • customer support

03

Freelancers

Photography • design • video • website

04

Specialists

CA/accounting • compliance • logistics

13 Use of Investment

Capital should build a repeatable system, not unnecessary overhead.

01

Brand & website

Premium storefront and conversion-ready infrastructure

02

Content

Photography, video and maker storytelling

03

Marketing tests

Creators, paid experiments and audience acquisition

04

Samples & quality

Product testing and quality control

05

Working capital

Only for validated best-selling products

06

Operations

Lean coordination and fulfilment systems

14 Growth Roadmap

Validate → Optimize → Scale → Expand

Phase 1

Validate

First products • first international orders • learn customer behaviour

Phase 2

Optimize

Winning products • better margins • repeatable acquisition

Phase 3

Scale

More makers • stronger brand • selective inventory • B2B

Phase 4

Expand

India-wide artisan network • new international markets

15 The Vision

To build a globally recognised brand that connects Indian makers with customers worldwide, and give those makers a real audience for their work.

The craft speaks for itself. We just make sure it's heard.

Thank you

HandcraftedEthicalTimelessGlobalMeaningful